Board of Directors


Fred Cooper

Chairman, SDOATUG 

Sr. Account Executive, More4Apps Fred

Living and working most of my life in Southern California, I am and have always been a relationship builder at the core and an avid networker. I frequently help executives in career transition with local networking groups and through Linkedin, and it brings me great satisfaction.

I have always been passionate about tech solutions and have dedicated my whole career to this area, helping people finding their best fit with a collaborative and consultative selling style. People say I’m "an engaging, highly focused, customer centric business development executive." I decided to put my skills into action in the Oracle ecosystem a few years ago and I am so glad I joined this exciting world!

I look forward in having a great 2019 and 2020 as Chairman of SDOATUG! The SDOATUG Board and I are excited in coordinating several Oracle events per year, collaborating with other OATUG’s and delivering relevant Oracle Applications related topics requested by the user community.

On a personal note I’m married with a 7-year-old “cute but sometimes barky” Chihuahua mix puppy, and when I’m not playing on a weekly men’s softball team, I enjoy food, friends, most of my family and traveling - like “getting dirty” on weekends as President of a SOCAL 4x4 club.

Benhur Daniel


IT Director, Breg Inc.


I have been engaged in Oracle e-Business Suite for over 2 decades in different roles and different industries, engineering consulting, aerospace, healthcare and manufacturing. I was a speaker in several OATUG and Oracle Open world conferences. Also, I was an active member of the Central state OATUG prior to moving to California in 2013 and helped coordinate GEO site events. I look forward to serve in SDOATUG and enable user community in the area to take full advantage of their investment in Oracle applications and support in whatever way I can.

I am married and have two adult daughters and we enjoy international cuisine, travel and basketball.

Bert Tavares

Director, SDOATUG

Sales Director, FXLoader Inc.

I have been in the Oracle eco-system since 2008 with a heavy chunk of that time involved in multi-national Oracle rollouts.  I have been involved in7PEDOKoPS8GiInF4pXez_temp-T.jpgimplementations from Italy and Spain, to Brazil, Argentina, China and South Africa and fortunate to have met many great people and worked with amazing companies along the way.  

 After starting my own sales consulting firm to work with smaller to mid sized companies in the Oracle world, I decided to come on board with FXLoader who had been a client.  FXLoader was one of the first companies to have a product that worked with Oracle ERP Cloud, and to get on the Oracle Cloud Marketplace.  FXLoader has fully embraced Oracle Cloud and is built on PaaS and hosted with Oracle.  

 I am very excited for this next wave of Oracle technology around Oracle Cloud.  Oracle has been working hard and this is showing in the market.  The Oracle GEOs have done so much for me and others over the years, I am excited to bring my energy to the SDOATUG and providing Oracle users amazing content.

Get Involved

Are you interested in joining the SDOATUG Board of Directors? If so, please contact us at or visit the OATUG website.